About Us


Welcome to Charm Beauty Lashes

Charm Beauty Lashes are an Australian boutique beauty brand with a clear focus – we want to provide the best, highest quality false eyelashes that are always on trend and give you the most confidence.

We are always looking for the newest products in the beauty world that we believe will give you effortless glam! Makeup should be fun, easy and give you an amazing feeling which is why we only stock the best fake lashes, glues and accessories that our beauty experts trust.

We spend hours sourcing fake lash styles that are comfortable and look fabulous for all occasions. To make sure our products are the best in the market, we stress test all our products so they are safe and give you the greatest use!

We hope you enjoy shopping with us and experience feeling effortlessly glamorous with our help.


Our Founder

Charm Beauty Lashes was founded by Anna Cunningham in 2018, being a long-time lover of fake lashes, she opened the store with 5 signature styles of mink false eyelashes which are still available in our store today. Today the store stocks a variety of fake eyelashes made from luxury mink for lash-loving beauties to professional human hair for makeup artists. The store also stocks jewellery inspired by the beautiful European coast in the ‘Charm Beauty | The Label’ Collection.

Being a lover of all things fashion and beauty, Anna saw a lack of luxurious makeup and beauty products that were affordable and made available to most Australian beauties shopping around. Charm Beauty Lashes was born to give Australian beauties easy access to great quality false eyelashes and luxe beauty tools and accessories all in one spot.